last week of work- "Facebook Fun Week!"

This is my last week at work and we decided to make it a fun one!! Each country has a "Facebook Fan Page" that Aerocasillas uses to inform fans of online sales, promotions, etc. We decided that it would be fun to do an interactive "Facebook Fun Week" to engage customers in their Facebook fan pages. We created a 3 day period full of fun games, contests and prize give-aways. Each day there was going to be a product contest, photo contest and aeroworld contest. The product contest rules were to find the lowest price including shipping to our Miami warehouse and post to the country's Facebook wall. The items that we had the fans find each day were: a 10 mega pixel digital camera, portable DVD player and 16G USB flash drive. The person to post the lowest price first automatically won the product of the day! We had 13 countries participating and so we had to go and sort through all of the data from each country to ensure we had the correct winner. The next contest we had was the photo contest. The first day the fans were asked to take a picture of themselves and their most recent online shopping purchase and post the photo to their country's fan page. The second day they were asked to take a picture in front of any Aerocasillas/Aeropost counter and upload the image to their country's fan page. The third day they were asked to take a picture of themselves "lying down" and post to their country's fan page. This contest was really funny especially on the third day because people posted pictures of themselves laying down in the most random places! The final contest was called "Aeroworld" which we used to engage customers in other country's fan pages. The first day we had them post their favorite shopping website to the Trinidad/Tobago fan page, the second day we had the fans say hello to the Panama fan page and the third day we had the fans visit the Santa Domingo fan page and answer the question, "In exactly 3 words describe a time when you could not stop laughing."

Fans really got into the contests and were posting things all day and night! It was great to see fan interaction being that we were the first ones to put on a social media campaign for the company. There were a few mishaps but we wound up solving all of the little loop holes as we went along. We learned that it is important to pay attention to detail and be careful because once you post things to the Internet they can not be deleted, the undo button is very hard when it comes to Facebook. As the creators of the fun week we answered questions (all in Spanish), sent out prizes, released winners, informed customers of the latest contests and interacted with fans all day long. All of the participants of the photo contest and Aeroworld world were entered into a raffle the next day to win $25 to Amazon. We chose 4 winners for the photo contest and 3 winners for the Aeroworld contest, and the winner of the product contest won the actual product that they had to find. It was a great way to promote our company and several customers reaped the benefits of great prizes! We now know things we can do differently for next time and ways to make our upcoming campaigns more sucessful. Overall it turned out to be a great campaign!